Summerset secures a top slot in Most Trusted Brands survey 2020

7 May 2020

Summerset is proud and humbled to have secured a top spot from the latest Reader’s Digest Most Trusted Brands survey in the Aged Care and Retirement category.

Trusted Brand Award 2020

The awards are designed to identify the brand names which New Zealanders recognize and trust the most. This confirms that Summerset is consistently rated as one of the top aged care and retirement operators in the country.

Julian Cook, CEO at Summerset, says: “It’s great news that we have been highly commended. We’ve managed this five out of the last six years now which is an outstanding track record.

“We have our staff to thank for this award, who come to work to bring the best of life to our residents every day. It’s great to see this passion, care and commitment recognized.”

Here’s just a snapshot of some of the comments that were provided to the researchers as part of the survey:

“I know an Aunt living in a Summerset home and she has nothing but good things to say.”

“I know retirees who love the experience at Summerset and have said all their dealings with any area has been great.”

“It’s vibrant and fresh.”

“Our grandmother had a unit in one of their villages – great!”

“Good quality care.”

Readers Digest Australasian editor-in-chief Louise Waterson says being a Trusted Brand top place getter is a great achievement, well deserving of acknowledgement. Consumers appreciate being able to turn to brands they trust, especially in challenging times. “This is an unprecedented time in history right now with the COVID 19 situation and trust has never been more tested in our community. With the pandemic taking hold, consumers have turned to those trusted and familiar brands to protect themselves and their families,” she says.